From designing and sourcing your first product to a full SKU rationalization — I help businesses build and manage their product line.
"Merchandising isn't decoration — it's the difference between a product that sits and a product that sells."Carlin Kelly, Founder
Engagements are scoped around what a brand actually needs next — a single audit, a full assortment build, or ongoing purchasing support.
End-to-end thinking on what a brand carries, why, and where — bridging physical retail and digital shelf into one coherent assortment.
Fixture-level design that translates strategy into a layout store teams can actually execute — built for real shelves, not just decks.
Demand planning and buying discipline that keeps inventory aligned to sell-through — from strategy through hands-on execution.
End-to-end support for launching your first retail offering — built for influencers, sports teams, and small businesses adding products to support what they've already built.
Sourced and designed merchandise for launches, conferences, and brand moments — produced to look intentional, not last-minute.